Study Overview
- Title:
- The Impact of Natural Viewership of Galli Galli Sim Sim on Indian Children: A Longitudinal Study
- Study is 3ie funded:
- No
- Study ID:
- RIDIE-STUDY-ID-56d048be94c19
- Initial Registration Date:
- 02/26/2016
- Last Update Date:
- 02/18/2016
- Study Status:
- Ongoing
- Location(s):
- India
- Abstract:
The purpose of this longitudinal study is to examine the impact of natural viewing of Galli Galli Sim Sim (GGSS) on Indian children's educational readiness, health and hygiene, and emotional well-being. GGSS is the Indian co-production of Sesame Street. Since 2006, GGSS works to bring early childhood education to children throughout India. While controlling for demographics and developmental changes, this research will explore whether exposure to GGSS influences outcomes related to five early childhood education domains: literacy, numeracy, social and emotional skills, knowledge of nutrition, health and hygiene, and knowledge of targeted protective behavior. We recruited 1,107 child and parent pairs (n=2,214 participants altogether) in two urban and two peri-urban settings in three locations: Lucknow, Hyderabad, and Mumbai. We target children ages of 3 to 5 years old (and parents) from the low end of the middle socio-economic groups. Participants will complete paper-and-pencil questionnaires collected through one-on-one interviews at the participant home. Data collection will consist of baseline, six-month, 12-month, two-year, and three-year follow-up and occur over 2015-2018.
- Registration Citation:
Borzekowski, D.L. and Howard, D.E., 2016. The Impact of Natural Viewership of Galli Galli Sim Sim on Indian Children: A Longitudinal Study. Registry for International Development for Impact Evaluations (RIDIE). Available at: 10.23846/ridie083
- Categories:
- Education
Health, Nutrition, and Population
Social Protection
- Additional Keywords:
- Communication, Media, Safety, Children
- Secondary ID Number(s):
Principal Investigator(s)
- Name of First PI:
- Dina L.G. Borzekowski, Ed.D.
- Affiliation:
- School of Public Health, University of Maryland, College Park
- Name of Second PI:
- Donna E Howard, Dr.PH
- Affiliation:
- School of Public Health, University of Maryland, College Park
Study Sponsor
- Name:
- Children’s Investment Fund Foundation
- Study Sponsor Location:
- United Kingdom
Research Partner
- Name of Partner Institution:
- Policy Innovations
- Type of Organization:
- Private firm
- Location:
- India
Intervention Overview
- Intervention:
There is no prescribed intervention here as the main goal of this study is to examine the impact of natural exposure of GGSS on child developmental outcomes among low-income children in India. Over the course of three years, children and parents will answer paper-and-pencil questionnaires collected through one-on-one interviews at the participant home.
- Theory of Change:
- Multiple Treatment Arms Evaluated?
- No
Implementing Agency
- Name of Organization:
- Policy Innovations
- Type of Organization:
- Private for profit organization
Program Funder
- Name of Organization:
- Children's Investment Fund Foundation
- Type of Organization:
- Other
Intervention Timing
- Intervention or Program Started at time of Registration?
- Yes
- Start Date:
- 06/15/2015
- End Date:
- 08/15/2018
Evaluation Method Overview
- Primary (or First) Evaluation Method:
- Other (specify)
- Other (not Listed) Method:
- Prospective cohort study
- Additional Evaluation Method (If Any):
- Other (not Listed) Method:
Method Details
- Details of Evaluation Approach:
This longitudinal study will be conducted with 1,107 child and parent pairs over the course of four years. At each time point (baseline, six-month, 12-month, two-years, and three-years follow-up), children will be assessed in terms of literacy, numeracy, health and safety, and emotional development. They will also report on their viewership of the TV show GGSS. Data will be collected on whether they watch the show and the viewership frequency. Controlling for demographics and developmental changes, this research will explore whether exposure to GGSS influences outcomes related to early childhood education domains by comparing those with different levels of exposure to GGSS.
- Outcomes (Endpoints):
The outcomes of interest of this study consist of literacy, numeracy, health and safety, and socio-emotional development.
- Unit of Analysis:
- Individual
- Hypotheses:
The primary hypotheses being tested is that natural exposure to Galli Galli Sim Sim effects the literacy, numeracy, health and safety, and socio-emotional development of Indian preschool children.
- Unit of Intervention or Assignment:
- N/A
- Number of Clusters in Sample:
- N/A
- Number of Individuals in Sample:
- We recruited 1,107 child and parent pairs (n=2,214 participants altogether).
- Size of Treatment, Control, or Comparison Subsamples:
- N/A
Supplementary Files
- Analysis Plan:
- Other Documents:
Outcomes Data
- Description:
- Data will be primarily collected with children and parents participating in the study at five points: baseline, six-month, 12-month, two-years, and three-years follow-up. The surveys were developed by the research team in coordination with in-country partners. We obtained clearance from the University of Maryland’s Institutional Review Board.
- Data Already Collected?
- Yes
- Data Previously Used?
- No
- Data Access:
- Restricted -- Access requires a formal approval process
- Data Obtained by the Study Researchers?
- Data Approval Process:
- We obtained clearance from the University of Maryland’s Institutional Review Board prior to data collection.
- Approval Status:
- Yes-obtained approval and have received the data
Treatment Assignment Data
- Participation or Assignment Information:
- No
- Description:
- N/A
- Data Obtained by the Study Researchers?
- No
- Data Previously Used?
- Data Access:
- Data Obtained by the Study Researchers?
- Data Approval Process:
- Approval Status:
Data Analysis
- Data Analysis Status:
Study Materials
- Upload Study Materials:
Registration Category
- Registration Category:
- Prospective, Category 1: Data for measuring impacts have not been collected
Completion Overview
- Intervention Completion Date:
- Data Collection Completion Date:
- Unit of Analysis:
- Clusters in Final Sample:
- Total Observations in Final Sample:
- Size of Treatment, Control, or Comparison Subsamples:
Findings
- Preliminary Report:
- Preliminary Report URL:
- Summary of Findings:
- Paper:
- Paper Summary:
- Paper Citation:
Data Availability
- Data Availability (Primary Data):
- Date of Data Availability:
- Data URL or Contact:
- Access procedure:
Other Materials
- Survey:
- Survey Instrument Links or Contact:
- Program Files:
- Program Files Links or Contact:
- External Link:
- External Link Description:
- Description of Changes:
Study Stopped
- Date:
- Reason: