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Study Overview

Title:
The Impact of Galli Galli Sim Sim on Indian Children: A Randomized Control Trial
Study is 3ie funded:
No
Study ID:
RIDIE-STUDY-ID-56bc84ec03c19
Initial Registration Date:
02/11/2016
Last Update Date:
02/09/2016
Study Status:
In Development
Abstract:
The main goal of this study is to evaluate the effectiveness of the TV program Galli Galli Sim Sim (GGSS) on children's educational readiness, health and hygiene, and emotional well-being. GGSS is the Indian co-production of Sesame Street. Since 2006, Galli Galli Sim Sim has been working to bring early childhood education to children throughout India. The show incorporates a curriculum focused on literacy, numeracy, health and safety, and emotional development. In Lucknow, low-income private pre-schools will be randomly assigned to one of three groups: a control, low exposure and high exposure group. All groups will see children’s television programming for 24 minutes a day, five days a week. The control group will see 30 different episodes of children’s television programming; the low exposure group will see 12 episodes of GGSS and 18 episodes of other children’s TV programming; and the high exposure group will see 30 complete episodes of GGSS. The intervention will last 12 weeks. Data will be collected from all the children (approximately 2000) before, immediately after, and three months following the intervention.
Categories:
Education
Health, Nutrition, and Population
Additional Keywords:
Communication, Media, Safety, Children
Secondary ID Number(s):

Principal Investigator(s)

Name of First PI:
Dina L.G. Borzekowski, Ed.D.
Affiliation:
School of Public Health, University of Maryland, College Park
Name of Second PI:
Donna E Howard, Dr.PH
Affiliation:
School of Public Health, University of Maryland, College Park
Intervention

Intervention Overview

Intervention:
The main goal of this study is to assess the effectiveness of the children's TV program Galli Galli Sim Sim (GGSS) on child developmental outcomes among low-income children in India. GGSS is a TV show which includes a curriculum focusing on literacy, numbers, health, and nutrition education. The intervention involves young children watching TV in preschool settings. We are exploring the effect of GGSS, in comparison to other children’s programs, on developmental outcomes. The RCT will have three groups: high exposure, low exposure, and control. Children in the high exposure group will watch 30 episodes of GGSS. Children will watch the episodes of GGSS during six weeks (first phase) and for the next six weeks following the midline survey (second phase). Children in the low-exposure group will see 12 episodes of GGSS and 18 episodes of other children’s programming (eg. Doraemon); children will watch two episodes of GGSS a week, and in the remaining three days, the other child’s programing. The control group will only see children’s programming but no episodes of GGSS. Children will watch the episodes in-school, as the intervention will be part of the school curriculum for 12 weeks.
Theory of Change:
Multiple Treatment Arms Evaluated?
Yes

Intervention Timing

Intervention or Program Started at time of Registration?
No
Start Date:
07/04/2016
End Date:
10/21/2016
Evaluation Method

Evaluation Method Overview

Primary (or First) Evaluation Method:
Randomized control trial
Other (not Listed) Method:
Additional Evaluation Method (If Any):
Other (not Listed) Method:

Method Details

Details of Evaluation Approach:
This Randomized Control Trial will be conducted in 100 schools with approximately 20 children in each school. At baseline, all children will be surveyed (one-on-one) where they will be assessed in terms of literacy, numeracy, health and safety, and emotional development. Then the schools will be randomized into 3 groups: high exposure, low exposure, and control. All children will view around24 minutes of children’s television a day (during the school day). Data collection will occur at baseline, after 6 weeks, after 12 weeks, and 3 months later.
Outcomes (Endpoints):
The outcomes of interest of this evaluation consist of literacy, numeracy, health and safety, and socio-emotional development.
Unit of Analysis:
Schools
Hypotheses:
The primary hypotheses being tested is that exposure to Galli Galli Sim Sim effects the literacy, numeracy, health and safety, and socio-emotional development of Indian preschool children.
Unit of Intervention or Assignment:
Schools
Number of Clusters in Sample:
Number of Individuals in Sample:
We are aiming to recruit approximate 100 schools. There will be around 30-35 schools in each intervention arm. We expect that there will be 15-20 children in each school participating in this study.
Size of Treatment, Control, or Comparison Subsamples:
We expect to have approximately 30-35 schools in each group: control, low exposure and high exposure.

Supplementary Files

Analysis Plan:
Other Documents:
Data

Outcomes Data

Description:
Data will be primarily collected with children participating in the intervention at four points: baseline, midline (at 6 weeks), post-intervention and three-months following the intervention. The survey will be developed by the research team in coordination with in-country partners. We will obtain clearance from the University of Maryland’s Institutional Review Board.
Data Already Collected?
No
Data Previously Used?
Data Access:
Data Obtained by the Study Researchers?
Data Approval Process:
Approval Status:

Treatment Assignment Data

Participation or Assignment Information:
Yes
Description:
Data Obtained by the Study Researchers?
Data Previously Used?
Data Access:
Data Obtained by the Study Researchers?
Data Approval Process:
Approval Status:

Data Analysis

Data Analysis Status:

Study Materials

Upload Study Materials:

Registration Category

Registration Category:
Prospective, Category 1: Data for measuring impacts have not been collected
Completion

Completion Overview

Intervention Completion Date:
Data Collection Completion Date:
Unit of Analysis:
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Total Observations in Final Sample:
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Findings

Preliminary Report:
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Summary of Findings:
Paper:
Paper Summary:
Paper Citation:

Data Availability

Data Availability (Primary Data):
Date of Data Availability:
Data URL or Contact:
Access procedure:

Other Materials

Survey:
Survey Instrument Links or Contact:
Program Files:
Program Files Links or Contact:
External Link:
External Link Description:
Description of Changes:

Study Stopped

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