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Study Overview

Title:
The Impact of Natural Viewership of Galli Galli Sim Sim on Indian Children: A Longitudinal Study
Study is 3ie funded:
No
Study ID:
RIDIE-STUDY-ID-56d048be94c19
Initial Registration Date:
02/26/2016
Last Update Date:
02/18/2016
Study Status:
Ongoing
Location(s):
India
Abstract:
The purpose of this longitudinal study is to examine the impact of natural viewing of Galli Galli Sim Sim (GGSS) on Indian children's educational readiness, health and hygiene, and emotional well-being. GGSS is the Indian co-production of Sesame Street. Since 2006, GGSS works to bring early childhood education to children throughout India. While controlling for demographics and developmental changes, this research will explore whether exposure to GGSS influences outcomes related to five early childhood education domains: literacy, numeracy, social and emotional skills, knowledge of nutrition, health and hygiene, and knowledge of targeted protective behavior. We recruited 1,107 child and parent pairs (n=2,214 participants altogether) in two urban and two peri-urban settings in three locations: Lucknow, Hyderabad, and Mumbai. We target children ages of 3 to 5 years old (and parents) from the low end of the middle socio-economic groups. Participants will complete paper-and-pencil questionnaires collected through one-on-one interviews at the participant home. Data collection will consist of baseline, six-month, 12-month, two-year, and three-year follow-up and occur over 2015-2018.
Categories:
Education
Health, Nutrition, and Population
Social Protection
Additional Keywords:
Communication, Media, Safety, Children
Secondary ID Number(s):

Principal Investigator(s)

Name of First PI:
Dina L.G. Borzekowski, Ed.D.
Affiliation:
School of Public Health, University of Maryland, College Park
Name of Second PI:
Donna E Howard, Dr.PH
Affiliation:
School of Public Health, University of Maryland, College Park

Study Sponsor

Name:
Children’s Investment Fund Foundation
Study Sponsor Location:
United Kingdom

Research Partner

Name of Partner Institution:
Policy Innovations
Type of Organization:
Private firm
Location:
India
Intervention

Intervention Overview

Intervention:
There is no prescribed intervention here as the main goal of this study is to examine the impact of natural exposure of GGSS on child developmental outcomes among low-income children in India. Over the course of three years, children and parents will answer paper-and-pencil questionnaires collected through one-on-one interviews at the participant home.
Theory of Change:
Multiple Treatment Arms Evaluated?
No

Implementing Agency

Name of Organization:
Policy Innovations
Type of Organization:
Private for profit organization

Program Funder

Name of Organization:
Children's Investment Fund Foundation
Type of Organization:
Other

Intervention Timing

Intervention or Program Started at time of Registration?
Yes
Start Date:
06/15/2015
End Date:
08/15/2018
Evaluation Method

Evaluation Method Overview

Primary (or First) Evaluation Method:
Other (specify)
Other (not Listed) Method:
Prospective cohort study
Additional Evaluation Method (If Any):
Other (not Listed) Method:

Method Details

Details of Evaluation Approach:
This longitudinal study will be conducted with 1,107 child and parent pairs over the course of four years. At each time point (baseline, six-month, 12-month, two-years, and three-years follow-up), children will be assessed in terms of literacy, numeracy, health and safety, and emotional development. They will also report on their viewership of the TV show GGSS. Data will be collected on whether they watch the show and the viewership frequency. Controlling for demographics and developmental changes, this research will explore whether exposure to GGSS influences outcomes related to early childhood education domains by comparing those with different levels of exposure to GGSS.
Outcomes (Endpoints):
The outcomes of interest of this study consist of literacy, numeracy, health and safety, and socio-emotional development.
Unit of Analysis:
Individual
Hypotheses:
The primary hypotheses being tested is that natural exposure to Galli Galli Sim Sim effects the literacy, numeracy, health and safety, and socio-emotional development of Indian preschool children.
Unit of Intervention or Assignment:
N/A
Number of Clusters in Sample:
N/A
Number of Individuals in Sample:
We recruited 1,107 child and parent pairs (n=2,214 participants altogether).
Size of Treatment, Control, or Comparison Subsamples:
N/A

Supplementary Files

Analysis Plan:
Other Documents:
Data

Outcomes Data

Description:
Data will be primarily collected with children and parents participating in the study at five points: baseline, six-month, 12-month, two-years, and three-years follow-up. The surveys were developed by the research team in coordination with in-country partners. We obtained clearance from the University of Maryland’s Institutional Review Board.
Data Already Collected?
Yes
Data Previously Used?
No
Data Access:
Restricted -- Access requires a formal approval process
Data Obtained by the Study Researchers?
Data Approval Process:
We obtained clearance from the University of Maryland’s Institutional Review Board prior to data collection.
Approval Status:
Yes-obtained approval and have received the data

Treatment Assignment Data

Participation or Assignment Information:
No
Description:
N/A
Data Obtained by the Study Researchers?
No
Data Previously Used?
Data Access:
Data Obtained by the Study Researchers?
Data Approval Process:
Approval Status:

Data Analysis

Data Analysis Status:

Study Materials

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Registration Category

Registration Category:
Prospective, Category 1: Data for measuring impacts have not been collected
Completion

Completion Overview

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Findings

Preliminary Report:
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Data Availability

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Other Materials

Survey:
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Program Files:
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Description of Changes:

Study Stopped

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